Target audience

Target Audience : Male/Female aged 15 + any ethnicity
You would need a bit of understanding of family relationships to understand what really happens in this shortfilm and also how things occur within families in our today.
We felt that this audience would be suitable to this film because there at a stage were they would have matured to an certain extent and would understand how the relationships in this film work. Also this is a very deep and touching story line of donating his kidney to his mother so it wouldnt be suitable for children to watch on the grounds that they wouldnt understand this whole concept.
If I narrowed it down with the audience age I would really say 16- 60 and these people are young and old people mixed together as for the younger people the lifestyle they would live is a more family based lifestyle they either attend education or work and still are at home with their parents and possibilties of their parent going through something like this.
For the older generation they could be either house wife/mans or their in a current job which does give their life some free time to spend time with their family or loved ones.


Films that may attract our audience include : 7 pounds,Pursuit of happiness, Brotherhood which ass fall into a similar genre.